DID YOU KNOW… LEVI’S® INVENTED THE BLUE JEAN?

– 1853 LEVI STRAUSS ESTABLISHES HIS BUSINESS IN SAN FRANCISCO, CALIFORNIA

– 1873 BIRTH OF THE BLUE JEANS!

– 1886 TRADEMARK TWO HORSE LOGO IS FIRST USED

– 1934 LADY LEVI’S® ARE CREATED, THE WORLDS FIRST DENIM JEANS FOR WOMEN

– 1936 THE FAMOUS RED TABTM IS ADDED TO THE BACK POCKET

– 1950 THE BLUE JEAN MOVES FROM WORKWEAR TO FASHION. FAMOUSLY WORN BY MUSICIANS AND WORLD-FAMOUS ACTORS

– 2000 TIME MAGAZINE NAMES 501® JEANS THE ‘CLOTHING PIECE OF THE 20TH CENTURY’

 

NOW LEVI’S® IS A GLOBAL LIFESTYLE BRAND. OFFERING KIDSWEAR, EYEWEAR, FOOTWEAR AND MUCH MORE…